Mukesh is the marketing manager for a line of laundry products sold throughout the country. While there are many customers who are willing to pay the list price for his products, he wants to attract additional customers as well. What strategy would be most effective for Mukesh?
a) using sale prices
b) offering an advertising allowance
c) offering quantity discounts
d) using coupons and rebates
e) employing everday low pricing
Answer D