Sally is in the new marketing department of a midsized lawn and garden company. She is working on the first marketing plan the firm has ever used. She has defined the mission and objectives, and she just finished a situation analysis for the firm. The next step is to
A.
develop an advertising plan to promote the upcoming sales.
B.
find marketing interns or hire new staff to help with implementation.
C.
create pro forma financial statements to complete the package.
D.
identify and evaluate opportunities by conducting segmentation, targeting, and positioning analysis.
E.
use the Internet, catalogs, and vendor information to draw up a list of new products.
Answer: D