Subway is a large chain of franchise sandwich shops. Marcia owns three Subway stores in a large city. At the end of the year, she notes that sales rose from two to five percent over last year's sales at Stores 1 and 2 but fell two percent at Store 3. Based on this information, how should Marcia reward (or punish) her store managers?
A.
She should give bonuses to the managers of Stores 1 and 2 and put the Store 3 manager on probation.
B.
She should ignore the sales data; this is not an appropriate marketing metric.
C.
She should give each manager a raise, tied to the store results.
D.
She should review at least ten years of sales data about her stores' performance before making a decision.
E.
She should seek more information about why the stores had different results before making a decision.
Answer: E