Which of the following statements about Internet-based advertising is FALSE?
a. Most Internet ads seek a delayed response.
b. Some search engines know customers' interests based on the keywords they use in a search.
c. Many websites charge advertisers a fee based on how frequently or how long an ad is shown.
d. A customized "landing page" helps keep customers at the site by increasing their interest and desire.
e. Competition for advertisers has prompted pay-per-click advertising.
Answer: a. Most Internet ads seek a delayed response.