The present state of our knowledge about consumer behavior is such that:
A) relevant market dimensions can be easily identified and measured using AIO.
B) we still must rely heavily on intuition and judgment to explain and predict consumer behavior.
C) the behavioral sciences provide a marketing manager with a complete explanation of the "whys" of consumer behavior.
D) a marketing manager can rely almost completely on the text's integrating framework--to explain and predict buying behavior.
E) All of the above are true.
Answer: B