Marketing MCQ Marketing Chapter 8 This metaphor implies that for marketing communication to be successful, consumers must advance through a series of psychological stages, much the way a person advances on a ladder.

This metaphor implies that for marketing communication to be successful, consumers must advance through a series of psychological stages, much the way a person advances on a ladder.

Marketing Chapter 8

This metaphor implies that for marketing communication to be successful, consumers must advance through a series of psychological stages, much the way a person advances on a ladder.

a. management consensus
b. ladder of success
c. the hierarchy-of-effects
d. hierarchy-of-standardsC.

Answer: C. The hierarchy of effects

Marketing MCQ

This metaphor implies that for marketing communication to be successful, consumers must advance through a series of psychological stages, much the way a person advances on a ladder.

This metaphor implies that for marketing communication to be successful, consumers must advance through a series of psychological stages, much the way a person advances on a ladder.

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