What are the 4 criteria for the market definition?

What are the 4 criteria for the market definition?



1. Companies: (ex: food production market)

2. Products: (ex: market for leisure activities)
("we sell gas and oil")

3. Buyers: (ex: Markets with wealthy customers- business class)

4. Needs: (ex: market for mobility- driving, flying,etc)
("We care for mobility")


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