What are the 5 components of the 5 forces model?
1. Threats of new entrants (If barriers are low, it's easy to enter
2. Bargaining power of buyers (Buyer volume and concentration)
3. Threats from substitute products (cars, long-distance trains, etc)
4. Bargaining power of suppliers (Supplier concentration)
5. Intensity of rivalry among existing competitors (Number of competitors/market growth.