What are the four aspects in the system of company objectives regarding market strategy?
1: Business mission: reason for existence
2. Company objectives: More concrete goals (usual financial)
ex: Generate an annual turnover of 500 million dollars
3. Functional Objectives (Strategic business unit)
Maintenance of a market share of 20% in the market segment self service furnishing stores
4. Instrumental objectives (product decisions, pricing decisions, sales decisions, communication decisions)