What is the best situation in the Circles for a Successful Value Proposition framework?
A.
The firm's benefits overlap with both customer needs/wants and competitors' benefits.
B.
The firm's benefits overlap with customer needs/wants but not with competitors' benefits.
C.
The firm's benefits overlap with competitors' benefits but not with customer needs/wants.
D.
Customer needs/wants overlap with both the firm's benefits and competitors' benefits.
E.
None of the three circles overlaps.
Answer: B