What term is used for the payments manufacturers make to persuade channel members to stock, display, and support new products?
a. Retailer assortments
b. Slotting fees
c. Contests and incentives
d. Quota specification
e. Training programs
Answer: B
What term is used for the payments manufacturers make to persuade channel members to stock, display, and support new products?
a. Retailer assortments
b. Slotting fees
c. Contests and incentives
d. Quota specification
e. Training programs
Answer: B