Which term is described as payments made by manufacturers to persuade channel members to stock, display, and support new products?
A. Integrated marketing communications
B. Pull strategy
C. Slotting fees
D. Push strategy
E. Cooperative advertising
Answer: C
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Marketing Channels and Distribution
- Which of these is NOT a foreign production approach?
- In piggybacking, which firm is already involved in exporting?
- A special type of cooperative arrangement for two firms entering foreign markets is __________.
- An export management company ________
- The term _________ means that a firm sells products in foreign markets but does not have any special division within its organization or make any significant effort at international marketing.
- Which of the following is NOT a crucial factor that international marketers stress?
- The _______ can be more important in foreign channels than in domestic channels.
- ________ means that a firm sells products in foreign markets but does not have any special division within its organization or make any significant effort at international marketing.
- Which of the following is NOT a common approach for indirect exporting?
- ______ refers to when a manufacturer itself gets directly involved in exporting rather than delegating all of the tasks to others.
- The ________ consists of all external uncontrollable factors within which the marketing channels exists.
- Trade Intermediaries are domestically based wholesalers, manufacture's representatives, agents, or brokers who specialize in overseas sales and are sometimes referred to as:
- A ________ provides limited functions for an exporter, primarily related to financing.
- A ________________ primarily arranges transportation and documentation, increasingly moving into additional distribution channel functions.
- A special type of cooperative arrangement between two firms for entering foreign markets is called:
- A(n) _______ interacts with and adapts to its environment by changing the structure and process of its components.
- The __________ has the role to arrange transportation and documentation and increasingly moving into additional distribution channel functions.
- If well constructed, ________ can offer the rider an opportunity to gain entry into a foreign markets, while the carrier can obtain a desirable product to sell.
- A ___________ acts as an export commission house with long term continuous contact.
- Which of the following elements is NOT included in the export marketing mix under technical support?
- ______ requires more direct involvement by the manufacturer with channel members in the use of promotional strategies.
- _______ are payments (either in cash or merchandise) by manufacturers to persuade channel members, especially retailers, to stock, display, and support new products.
- What is sponsored by manufacturers to stimulate channel member sales efforts for their products and are another popular form of promotion?
- Which of the following is the training program that is useful mainly for products that still need a significant level of personal sales assistance?
- The sales volumes that manufacturers specify for channel members to generate during a certain time period are called ___________.