A print ad for Kraft Capri Sun drink packs says "take a sip of antioxidant protection." What kind of an advertising appeal is this ad using?
a. Convenience
b. Fun and pleasure
c. Health
d. Profit
e. Admiration
ANSWER: c
A print ad for Kraft Capri Sun drink packs says "take a sip of antioxidant protection." What kind of an advertising appeal is this ad using?
a. Convenience
b. Fun and pleasure
c. Health
d. Profit
e. Admiration
ANSWER: c