Gucci, a very expensive brand of clothing and accessories, show beautiful women wearing its products in magazine ads. What kind of an advertising appeal is this?

Gucci, a very expensive brand of clothing and accessories, show beautiful women wearing its products in magazine ads. What kind of an advertising appeal is this?


a. Environmental consciousness
b. Vanity and egotism
c. Health
d. Profit
e. Admiration


ANSWER: b


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Marketing Chapter 17

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