A situation that occurs when one marketing channel member intentionally affects another member's behavior is called:
a. channel power.
b. channel control.
c. channel conflict.
d. channel dominance.
e. channel inversion.
ANSWER: b
A situation that occurs when one marketing channel member intentionally affects another member's behavior is called:
a. channel power.
b. channel control.
c. channel conflict.
d. channel dominance.
e. channel inversion.
ANSWER: b