According to the AIDA concept, the first step an advertiser must take is to gain the consumers':

According to the AIDA concept, the first step an advertiser must take is to gain the consumers':

According to the AIDA concept, the first step an advertiser must take is to gain the consumers':


a. attention.
b. attitude alignment.
c. action.
d. adaptation.
e. adoption.


ANSWER: a


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