An Alabama-based catalog retailer sells fireplace equipment such as screens and andirons. Its customers in New England are charged one shipping rate, and customers west of the Rocky Mountains are charged a different rate. Customers in the midwestern states are charged yet another rate. What kind of geographic pricing is the catalog retailer using?
a. FOB origin pricing
b. FOB factory
c. Zone pricing
d. Freight absorption pricing
e. Uniform delivered pricing
ANSWER: c