Chaz loves to play a Disney online pirate game in which he gets to create a pirate by choosing hair color, skin color, clothing, and physical features. Then he gets to choose from a variety of quests and can sail a ship, dig for treasure, fight skeleton pirates, or fight the British Navy. This game provides what element of value?
a. Offering products that perform
b. Earning of trust
c. Avoiding unrealistic pricing
d. Giving facts
e. Co-creation
ANSWER: e