Cincinnati Museum Center: The Cincinnati Museum Center is home to the Cincinnati History Museum, the Duke Energy Children's Museum, and the Museum of Natural History and Science.
The Cincinnati History Museum displays materials and related aspects of the history of Cincinnati and the surrounding region. Costumed interpreters throughout the museum allow visitors the unique opportunity to make a personal connection with the past. The educational and dramatic exhibits at Duke Energy Children's Museum allow kids to climb, crawl, explore and learn about themselves and the world around them. And the Museum of Natural History and Science gives children hands-on, inquiry based experiences in science, technology, engineering and math.
- Refer to Cincinnati Museum Center. The museum charges an admission, but only enough to defray its cost of maintaining the exhibits because it doesn't have the typical business goals. Cincinnati Museum Center is an example of a(n):
a. nonprofit organization
b. subgovernment entity
c. unprofitable transaction
d. service-oriented firm
e. social marketing company
ANSWER: a
- Refer to Cincinnati Museum Center. The visitors to the Cincinnati Museum Center represent the museum's:
a. service entity
b. promotional tools
c. target market
d. benefit strength
e. benefit complexity
ANSWER: c
- Refer to Cincinnati Museum Center. The ___ makes it difficult for the Cincinnati Museum Center to prioritize its objectives and evaluate its performance.
a. creation of a benefit strength
b. lack of a financial objective
c. inability to promote the exhibits
d. absence of service qualities
e. presence of intangible factors
ANSWER: b
- Refer to Cincinnati Museum Center. The product decisions associated with the Museum Center exhibits:
a. deal with benefits that are both short term and simplistic.
b. illustrate the unimportance of service quality.
c. are very high involvement.
d. prove word-of-mouth promotion would be the best communication tool to use.
e. suggest nonfinancial objectives will be used to set prices.
ANSWER: c
- Refer to Cincinnati Museum Center. A decision to use public service announcements about the various exhibits and attractions and to broadcast them in the Cincinnati area is an example of a ___ decision the Museum Center would need to make.
a. product
b. service
c. distribution
d. promotion
e. price
ANSWER: d