Every year, the Discovery Channel has what it calls Shark Week, a weeklong marathon of programs on sharks. In New York, Discovery Channel street teams disguised as Surfers, Bight University faculty, and Bight University "chewleaders" will attack city streets in July visiting morning television shows, landmarks, and hightraffic areas to promote the series. An article in the New York Times on Shark Week and the Discovery Channel's street teams would be an example of:

Every year, the Discovery Channel has what it calls Shark Week, a weeklong marathon of programs on sharks. In New York, Discovery Channel street teams disguised as Surfers, Bight University faculty, and Bight University "chewleaders" will attack city streets in July visiting morning television shows, landmarks, and hightraffic areas to promote the series. An article in the New York Times on Shark Week and the Discovery Channel's street teams would be an example of:

Every year, the Discovery Channel has what it calls Shark Week, a weeklong marathon of programs on sharks. In New York, Discovery Channel street teams disguised as Surfers, Bight University faculty, and Bight University "chewleaders" will attack city streets in July visiting morning television shows, landmarks, and hightraffic areas to promote the series. An article in the New York Times on Shark Week and the Discovery Channel's street teams would be an example of:


a. a sales promotion.
b. publicity.
c. advertising.
d. implicit communications.
e. a personal sales presentations.


ANSWER: b


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