Public information about a company, good, or service appearing in the mass media as a news item is called:
a. personal selling.
b. advertising.
c. mass communications.
d. publicity.
e. sales promotion.
ANSWER: d
Public information about a company, good, or service appearing in the mass media as a news item is called:
a. personal selling.
b. advertising.
c. mass communications.
d. publicity.
e. sales promotion.
ANSWER: d