For which of the following purchases is Gordo most likely to pass through all four stages of the AIDA process?
a. A pair of white socks
b. A two-pack of light bulbs
c. A loaf of bread
d. Gear for mountain climbing
e. A six-pack of beer
ANSWER: d
For which of the following purchases is Gordo most likely to pass through all four stages of the AIDA process?
a. A pair of white socks
b. A two-pack of light bulbs
c. A loaf of bread
d. Gear for mountain climbing
e. A six-pack of beer
ANSWER: d