___ is marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service.

___ is marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service.

___ is marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service.


a. Publicity
b. Sales promotion
c. Promotion
d. Advertising
e. Motivation selling


ANSWER: b


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