Jasmine bought a new Linda Lundstrom coat for both style and warmth. Based on this information, which of the following statements is correct?
A) By purchasing the coat, Jasmine was only satisfying her utilitarian needs.
B) By purchasing the coat, Jasmine was only satisfying her hedonic needs.
C) By purchasing the coat, Jasmine was satisfying her utilitarian and hedonic needs.
D) By purchasing the coat, Jasmine was not satisfying any needs because people cannot satisfy needs, only wants.
Answer: C
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Marketing
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