Because of the scarcity of good secondary data, international researchers often must collect their own primary data. An initial problem with this collection is developing good ________.

Because of the scarcity of good secondary data, international researchers often must collect their own primary data. An initial problem with this collection is developing good ________.



A) samples
B) research firms
C) customer relationships with nationals
D) relations with channel members
E) analytical models


Answer: A


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