Johanna is a loyal customer of The Beanery, a regional coffee shop chain. Whenever Johanna is found to be within a geofenced area owned by The Beanery, she receives a message on her iPhone 5S offering her money off a coffee drink at a nearby store. The Beanery appears to be using:

Johanna is a loyal customer of The Beanery, a regional coffee shop chain. Whenever Johanna is found to be within a geofenced area owned by The Beanery, she receives a message on her iPhone 5S offering her money off a coffee drink at a nearby store. The Beanery appears to be using:


a. stealth marketing.
b. viral marketing.
c. Micronetworking.
d. Bluetooth marketing.
e. Widgets.


ANSWER: d


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