Marketing two or more products in a single package for a special price is known as:
a. price bundling.
b. two-part pricing.
c. psychological pricing.
d. price lining.
e. family pricing.
ANSWER: a
Marketing two or more products in a single package for a special price is known as:
a. price bundling.
b. two-part pricing.
c. psychological pricing.
d. price lining.
e. family pricing.
ANSWER: a