One way marketers can trigger nostalgia in an individual is by:
A) increasing brand equity.
B) having the marketer's product present in their evoked set.
C) introducing a retro brand.
D) creating a new fashionable trend.
Answer: C
One way marketers can trigger nostalgia in an individual is by:
A) increasing brand equity.
B) having the marketer's product present in their evoked set.
C) introducing a retro brand.
D) creating a new fashionable trend.
Answer: C