Reducing the services that come with the basic product is called:
a. Demarketing.
b. Contraction.
c. two-part pricing.
d. retroactive pricing.
e. Unbundling.
ANSWER: e
Reducing the services that come with the basic product is called:
a. Demarketing.
b. Contraction.
c. two-part pricing.
d. retroactive pricing.
e. Unbundling.
ANSWER: e