Travel commercials depict happy, attractive families enjoying a carefree vacation. Marketers hope that this will trigger a process of:
A) impression management.
B) social comparison.
C) role identification.
D) symbolic interactionism.
Answer: B
Travel commercials depict happy, attractive families enjoying a carefree vacation. Marketers hope that this will trigger a process of:
A) impression management.
B) social comparison.
C) role identification.
D) symbolic interactionism.
Answer: B