Unlike advertising that establishes or maintains a company's identity, ___ advertising touts the benefits of a specific good or service.

Unlike advertising that establishes or maintains a company's identity, ___ advertising touts the benefits of a specific good or service.

Unlike advertising that establishes or maintains a company's identity, ___ advertising touts the benefits of a specific good or service.


a. selective
b. cooperative
c. advocacy
d. image
e. product


ANSWER: e


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