When Becca saw the ad suggesting Subway sandwiches as a dinner meal, she was offended by the spokesperson and wondered why anyone would want to do business with a company that thought being obnoxious was a good business practice. In terms of the communication process, Becca:
a. correctly encoded the message.
b. created a longer than normal communication channel.
c. improperly decoded the message.
d. had no feedback.
e. improperly encoded the message.
ANSWER: c