Which of the following is a disadvantage of licensing?

Which of the following is a disadvantage of licensing?



A) The licensing company gains entry into a foreign market at a high risk.
B) It takes a lot of time for the licensee to gain production expertise and name.
C) Licensing is a complex way for a manufacturer to enter international marketing.
D) The licensor potentially creates a competitor in the form of the licensee.
E) The licensee is restricted from gaining knowledge about the licensor's intellectual property.


Answer: D) The licensor potentially creates a competitor in the form of the licensee.


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