Which type of pricing means pricing at odd-numbered prices to connote bargains and pricing at even-numbered prices to imply quality?

Which type of pricing means pricing at odd-numbered prices to connote bargains and pricing at even-numbered prices to imply quality?

Which type of pricing means pricing at odd-numbered prices to connote bargains and pricing at even-numbered prices to imply quality?


a. Bait pricing
b. Price bundling
c. 1-2 pricing
d. Odd-even pricing
e. Two-part pricing


ANSWER: d


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