While most marketing to Generation Y tries so hard to be hip that it borders on parody, Vans has kept the decades- old brand real and vital for Gen Yers. Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks, which operate in malls around the country; the wildly successful Vans Warped Tour for alternative music; and the Vans Triple Crown, the brand's answer to the X Games. The segmentation plan used by Vans relies heavily on ___ segmentation.

While most marketing to Generation Y tries so hard to be hip that it borders on parody, Vans has kept the decades- old brand real and vital for Gen Yers. Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks, which operate in malls around the country; the wildly successful Vans Warped Tour for alternative music; and the Vans Triple Crown, the brand's answer to the X Games. The segmentation plan used by Vans relies heavily on ___ segmentation.

While most marketing to Generation Y tries so hard to be hip that it borders on parody, Vans has kept the decades- old brand real and vital for Gen Yers. Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks, which operate in malls around the country; the wildly successful Vans Warped Tour for alternative music; and the Vans Triple Crown, the brand's answer to the X Games. The segmentation plan used by Vans relies heavily on ___ segmentation.


a. ethnicity
b. income
c. age
d. gender
e. occupation


ANSWER: c


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