A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________.
A) advertising
B) public relations
C) direct marketing
D) retailing
E) merchandising
Answer: C) direct marketing
A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________.
A) advertising
B) public relations
C) direct marketing
D) retailing
E) merchandising
Answer: C) direct marketing