Marketing MCQ Marketing Chapter 13 A company wishing to implement a market segmentation strategy for its products should strongly consider using _____ branding.

A company wishing to implement a market segmentation strategy for its products should strongly consider using _____ branding.

Marketing Chapter 13

A company wishing to implement a market segmentation strategy for its products should strongly consider using _____ branding.

a. family
b. captive
c. generic
d. individual

Answer: D

Marketing MCQ

A company wishing to implement a market segmentation strategy for its products should strongly consider using _____ branding.

A company wishing to implement a market segmentation strategy for its products should strongly consider using _____ branding.

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