Marketing MCQ Marketing Chapter 19 A refund of a portion of the purchase price usually granted by the product's manufacturer to consumers is known as a _____.

A refund of a portion of the purchase price usually granted by the product's manufacturer to consumers is known as a _____.

Marketing Chapter 19

A refund of a portion of the purchase price usually granted by the product's manufacturer to consumers is known as a _____.

a. cash discount
b. rebate
c. functional discount
d. trade-in

Answer: B

Marketing MCQ

A refund of a portion of the purchase price usually granted by the product's manufacturer to consumers is known as a _____.

A refund of a portion of the purchase price usually granted by the product's manufacturer to consumers is known as a _____.

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