Brand ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing.
A) capital
B) loyalty
C) wealth
D) esteem
E) equity
Answer: equity
Brand ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing.
A) capital
B) loyalty
C) wealth
D) esteem
E) equity
Answer: equity