Marketing MCQ Marketing Chapter 7 The dependence of service quality on the quality of the buyer—seller communication during the service encounter is referred to as ________ marketing.

The dependence of service quality on the quality of the buyer—seller communication during the service encounter is referred to as ________ marketing.

Marketing Chapter 7

The dependence of service quality on the quality of the buyer—seller communication during the service encounter is referred to as ________ marketing.

A) horizontal
B) interactive
C) advocacy
D) social
E) internal

Answer: Interactive

Marketing MCQ

The dependence of service quality on the quality of the buyer—seller communication during the service encounter is referred to as ________ marketing.

The dependence of service quality on the quality of the buyer—seller communication during the service encounter is referred to as ________ marketing.

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