Consider this mission statement: "Dad's Tasty Dogs will utilize the friendly, proven expertise of its employees and the finest ingredients to provide customers with great tasting hot dogs at a fair price." What element of a good mission statement is missing?

Consider this mission statement: "Dad's Tasty Dogs will utilize the friendly, proven expertise of its employees and the finest ingredients to provide customers with great tasting hot dogs at a fair price." What element of a good mission statement is missing?


a. How the retailer uses or intends to use its resources

b. A market share goal

c. How it expects to relate to the ever-changing environment

d. The kinds of value it intends to provide in order to serve the needs and wants of the customer

e. A SWOT analysis


Answer: C


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