For a mission statement to be effective, it should:
a. be less than 10 words; after all, the more concise the mission statement, the more focused the company.
b. provide a basic description of the fundamental nature, rationale, and direction of the firm.
c. be changed annually to reflect changes in the environment.
d. follow the strategy laid out annually by senior management.
e. be developed only after the retailer sets its goals and objectives.
Answer: B