Marketing MCQ
Marketing Chapter 16
_____ coupons are on/in pack coupons that are redeemable on the purchase of a different product, usually one made by the same company but occasionally through a tie-in with another manufacturer.
_____ coupons are on/in pack coupons that are redeemable on the purchase of a different product, usually one made by the same company but occasionally through a tie-in with another manufacturer.
_____ coupons are on/in pack coupons that are redeemable on the purchase of a different product, usually one made by the same company but occasionally through a tie-in with another manufacturer.
A. Bounce back
B. Cross-ruff
C. Instant
D. Cross sell
E. In-store
Answer: B
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