Dayer's, a popular ice cream brand, added new flavors to their existing line of ice creams to attract kids. This is an example of _____.
a. brand extension
b. line extension
c. brand engagement
d. line engagement
Answer: B
Dayer's, a popular ice cream brand, added new flavors to their existing line of ice creams to attract kids. This is an example of _____.
a. brand extension
b. line extension
c. brand engagement
d. line engagement
Answer: B