Marketing MCQ Marketing Chapter 7 _______ for forecasting relies on the assumption that underlying relationships in the past will continue into the future, resulting in its simplicity as a method but inaccuracy in times of change.

_______ for forecasting relies on the assumption that underlying relationships in the past will continue into the future, resulting in its simplicity as a method but inaccuracy in times of change.

Marketing Chapter 7

_______ for forecasting relies on the assumption that underlying relationships in the past will continue into the future, resulting in its simplicity as a method but inaccuracy in times of change.

a. A salesforce survey
b. Trend extrapolation
c. The lost-horse method
d. The direct method

Answer: b. Trend extrapolation

Marketing MCQ

_______ for forecasting relies on the assumption that underlying relationships in the past will continue into the future, resulting in its simplicity as a method but inaccuracy in times of change.

_______ for forecasting relies on the assumption that underlying relationships in the past will continue into the future, resulting in its simplicity as a method but inaccuracy in times of change.

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