Geographic segmentation is about dividing:
A. consumers based on lifestyle.
B. markets based on location.
C. consumers based on usage.
D. consumers based on income.
E. markets based on benefit the product has to offer.
Answer: B
A. consumers based on lifestyle.
B. markets based on location.
C. consumers based on usage.
D. consumers based on income.
E. markets based on benefit the product has to offer.
Answer: B