In a marketing communications mix, ________ refers to any short-term incentives to encourage the purchase of a product or service.

In a marketing communications mix, ________ refers to any short-term incentives to encourage the purchase of a product or service.

In a marketing communications mix, ________ refers to any short-term incentives to encourage the purchase of a product or service.



A) advertising
B) sales promotion
C) personal selling
D) crowdsourcing
E) public relations


Answer: B) sales promotion


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