_____ is the process of building a brand whereas _____ is about putting the brand in the mind of the customer.

_____ is the process of building a brand whereas _____ is about putting the brand in the mind of the customer.

_____ is the process of building a brand whereas _____ is about putting the brand in the mind of the customer.


A. Positioning; branding

B. Branding; positioning

C. Marketing; positioning

D. Targeting; branding

E. Segmenting; positioning


Answer: B


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