A brand's market position refers to its:
A. relative market share.
B. location on store shelves.
C. image in the mind of the customers.
D. distribution intensity.
E. stage in the product life cycle.
Answer: C
A. relative market share.
B. location on store shelves.
C. image in the mind of the customers.
D. distribution intensity.
E. stage in the product life cycle.
Answer: C