Isopure positions itself as a zero-carb muscle recovery drink. Isopure is using a _____ positioning strategy.
A. product class
B. product attributes and benefits
C. price/quality
D. competitor
E. cultural symbol
Answer: B
Marketing MCQ
Marketing Chapter 2
Isopure positions itself as a zero-carb muscle recovery drink. Isopure is using a _____ positioning strategy.